TALENT ACQUISITION AND DEVELOPMENT STRATEGY
Talent has always been at the core of Longrich Human Resources Strategy, and serves as primary driving force behind Longrich’s rapid growth over the past 30 years. Chairman Xu lays great emphasis on Talent Development and Retaining. Mr. Xu believes employee is the king of Chairman and CEO. In response to corporate development strategy and Mr. Xu’s instructions, Longrich HR Department adopts people-centric management style, and advocates mutual respect, value appreciation, harmonious industrial relation, continual personal growth, motivation generation, and responsible communication.


COMPANY PURPOSE
ADVANCED HR MANAGEMENT PHILOSOPHY
BIODATA OF
LONGRICH CHAIRMAN
Mr. Xu Zhiwei 
 
---Chairman of Longrich Group, an MBA, a Senior Economist, the President of China Detergents Industry Association, Jiangsu Provincial People’s Congressman, Annual China Top 10 Philanthropists 2016 by CCTV. 
Over the past 30 years, Longrich has grown steadily (annual rate of over 40% ) into a leading Chinese conglomerate in health and beauty industry under Xu Zhiwei’s leadership.
 
Life is too short to waste!
Strive for perfection when you still can!
Every day is weekend to me when I work with outstanding people!
Responsible communication matters!
Never go to extremes! 
Stay young  at heart and live your dream!
LONGRICH LEGENDARY LEADSHIP
Sean Xu
CEO of Jiangsu Longrich Bioscience Co., Ltd
 
Sean Xu graduated from Oxford Brookes University as a business administration major in 2006. Now he is studying for his EMBA in China Europe International Business School. Also, he is a deputy to Changshu Municipal People’s Congress.He worked his way to the dizzy heights of CEO step by step from  Longrich sales, finance, HR and risk control departments.  And all Longrich staff is deeply impressed by his persistence, diligence and
humility at work.
In 2014, he carried out a series of changes related to delegation
management, IT management, budget management and process optimization, which took Longrich operation results to new heights.
Under the leadership of Sean Xu, Longrich will go farther and fly higher with faith, persistence, responsibility and gratitude in mind.
 
Longrich SVP                Direct Selling Intl President                      Mr. Li Dakun
A positive state of mind is as good as invincible.
Looking back on my career, I spent 4 years cutting my teeth at global FMCG giants, 11 years gaining solid marketing and leadership skills at global direct selling companies and 3 years getting all these acquired down to a fine art at Longrich.
At present, I perform data-based management, inspire my team to fulfill their potential, encourage proactive innovation, work closely with our distributors as one, and maintain a high sense of ownership towards Longrich.
Looking to the future, I will continue to be optimistic, aggressive and persistent in exploring new opportunities in uncharted territory regardless of risks, uncertainties and challenges.
 
Longrich VP                    Direct Selling Intl Vice-President               
Mr. Huang Tao
So far ,I have spent 20 years in health and beauty industry . Still, l maintain my curiosity and craving for new things and constantly strive to surpass myself .Innovation, exploration and quest for win-win results are always at the core of my values and work philosophy . I will start from scratch and wok still harder to further advance Longrich’s health and beauty cause in china.
Longrich SVP                  Direct Selling China President                          Mr. Xu Yifang
 
So far ,I have spent 20 years in health and beauty industry . Still, l maintain my curiosity and craving for new things and constantly strive to surpass myself .Innovation, exploration and quest for win-win results are always at the core of my values and work philosophy . I will start from scratch and wok still harder to further advance Longrich’s health and beauty cause in china.
 
Longrich Group VP
Longrich R&D Center GM
Dr.Harry Cai
 
Before joining Longrich, Harry was a material science and engineering PhD at University of Pennsylvania, an MBA at Lasalle University, a former Revlon executive, assumed multiple managerial roles at Colgate-Palmolive and Unilever.
HONORS & AWARDS
LONGRICH CHARITY
SOCIAL RESPONSIBILITY
As a socially responsible and public-spirited company, Longrich has made a total charitable donation of over RMB 500 million. The charitable donation made by Longrich in 2015 amounts to RMB30.5 million. Longrich will continue to support charity vigorously, and leverage charity as the driving force behind sustained growth.
 Longrich is an ardent yet special advocate of charity. Charity begins at home. Longrich chairman Xu Zhiwei invariably entertains and supports the accepted traditional notion that parents should be duly respected and cared. Moreover, Longrich is an active sponsor of cultural and sports events such as China National Women Basketball Team, The 10TH National Sports Event, CCTV Young Singers Contest, etc.. Longrich is actively involved in some nationwide charitable TV programs such as Devoted Rural Teachers, Dutiful Children, etc. Longrich is an enthusiastic participant of Eyesight Caring Foundation, Soochow University Student Grants Program, etc.
LONGRICH LOVING-FAMILY OPHTHALMOLOGY CHARITY FOUNDATION
Longrich Loving-family Ophthalmology Charity Foundation was set up by Jiangsu Longliqi Bioscience Co., Ltd. a subsidiary of Longrich and Lixiang Eye Hospital of Soochow University. 
The foundation vision is to provide free treatment to Children with Strabismic Amblyopia. Funds will be raised from our business activities, partners, shareholders, top distributors and every generous person who would like to contribute for this cause
. Our commitment in this project is to support children, give them the chance to grow in good health, with good eyes, minimize early psychological trauma. The treatment can decrease or even eliminate double vision or eye strain, enlarge the field of vision or simply restore normal appearance. 
Today some types of strabismus can be treated with drugs. Injected into a pair of muscles, this will temporarily weakens muscles, eases the pull, allowing the weaker muscle to gain strength, but for some cases surgery would be necessary, our team of doctors can help realign the eyes with some techniques that are rarely used in young patients enabling them to develop themselves for a better future. << Another sign of our Company culture. 
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Contact Us
ADD : 
Longliqi BiologicalIndustrial Park, Changshu City,Jiangsu Province,China.
TEL : (86)400 8282 503 / (86)400 8282 503-1-0-1
E-mail:Global@longrich.com 
POLICIES & PROCEDURES
Longrich Corp. (Longrich)  is located in Longrich
Biological Industrial Park, Changshu, Jiangsu, China.